Rob Brown In The ENCORE Approach for Financial Advisors: Delivering the Ultimate Client Experience, Rob Brown, founder of Encore Partners, lays out a surprisingly straightforward, step-by-step approach advisory firms and broker-dealers can follow to re-energize business and move to the highest level of success. Walking the reader through a precise process for “Delivering the Ultimate Client Experience,” the book utilizes unique information design principles to ensure that you climb quickly up the learning curve to happier clients, more freedom, and greater profits.
Rob Brown The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.
Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.
Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.